Motion graphics bring text, logos, data and images to life.
They explain an idea faster than a paragraph, give a brand a recognisable signature and make a corporate video, an event screen or a presentation look professional from the first second.
We use them for:
We go further than animated titles. Starting from a single still photo, we can build a realistic animated scene: recreating the space in 3D, lighting it and placing moving objects inside it, as in the example below.
We start with the message and where it will play: a website, social media, an event screen or a presentation.
Then we write a short script, design style frames so you can see the look before anything moves, and animate.
For realistic scenes, the process also covers:
You see the look before anything moves, so the final animation holds no surprises.
Step 1. The starting point: a single still photo of a real location.
Step 2. The real environment prepared as a panoramic HDRI, so light and reflections match the photo.
Step 3. Scene set-up: perspective, horizon and scale matched to the original camera.
Step 4. Volumes and objects placed in the space, with a virtual camera inside the scene.
Step 5. Artificial lighting that blends the new objects into the real environment.
The result: a realistic animated scene, built from one still photo.
Common questions about motion graphics, logo animations and animated scenes.
WatchPress play to see the final animation of the still-photo example, alongside two more motion graphics pieces.
Tell us where it will be shown and what it has to say. We'll sketch the right approach.
